Course Overview
Think NIL is a practical, mindset-first course for high school student-athletes that reframes NIL as more than money. Students learn who they are, what they stand for, and how to turn that into a powerful personal brand and college-ready NIL résumé—while also gaining age-appropriate financial literacy skills to handle future opportunities responsibly.
By the end of the course, each student will walk away with:
- A clear understanding of their identity, values, and “why”
- A personal Athlete Brand Statement grounded in character, not hype
- A college-ready NIL résumé that highlights academics, athletics, leadership, and financial responsibility
- A Future Self NIL Vision Board & Financial Blueprint
- A NIL Financial Responsibility Plan and Personal Leadership Contract
- Confidence to navigate NIL, money, and social media with integrity
Ideal For
- High school student-athletes (any sport)
- Athletic programs, clubs, travel teams, and youth organizations
- Parents and coaches who want their athletes prepared for the NIL era
Course Content
Module 1 – Course Introduction & Purpose
Lesson 1.1 – Redefining NIL: More Than Money
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Lesson 1.2 – “Never Take Anything for Granted” Mindset
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Module 2 – Holistic NIL & Financial Foundations
Lesson 2.1 – NIL Beyond Money
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Lesson 2.2 – Money Mindsets for Athletes
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Module 3 – N: Name & Image (Identity + Financial Responsibility)
Lesson 3.1 – Your Name Is Your Most Valuable Asset
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Lesson 3.2 – Internal Programming & Belief Systems
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Module 4 – L: Likeness & Future Self Design (Including Financial Future)
Lesson 4.1 – Likeness as Energy & Persona
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Lesson 4.2 – Athlete Archetypes & Identity Roles
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Module 5 – Crafting the Student-Athlete Personal Brand Statement
Lesson 5.1 – Components of a Strong Brand Statement
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Lesson 5.2 – Drafting the Brand Statement (Workshop)
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Module 6 – Creating the NIL College-Ready Athlete Résumé
Lesson 6.1 – What Colleges & Programs Want to See
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Lesson 6.2 – Building the Résumé Sections
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Module 7 – NIL Contracts, Money & Smart Decision-Making
Lesson 7.1 – Understanding NIL Contracts
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Lesson 7.2 – Taxes, Saving & Avoiding Pitfalls
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